Yishi Foods

Launched in 2020 by Chinese immigrant and former consultant Lin Jiang, Yishi Foods is a first-of-its-kind breakfast brand celebrating traditional and modern Asian ingredients. Named after the Chinese word for “ritual” and inspired by Lin’s childhood memories of her mother’s homemade breakfast porridge, Yishi reimagines your oatmeal — and morning ritual — in original flavors like toasted black sesame, matcha, red bean and goji berry, and taro bubble tea.

As a POC women-led brand with an emphasis on wellness, Yishi’s mission is to provide fun-yet-healthy alternatives to overly sweet cereals and overly bland oatmeals. Yishi’s products contain zero added sugar, and are all available in convenient cup or pouch forms also ideal for snacking. In under two years, Yishi’s product innovation, fresh look, and inspiring story has landed it in over 500 brick-and-mortar retail stores nationwide, including Wegman’s, Meijer, and 99 Ranch Market. The brand has also been featured in New York Magazine, Bon Appetit, Forbes, and more media publications.