Baba’s
Brand Overview
Category
Modern Middle Eastern Cuisine
Founders
Rana Kamal and Khalid Ansari
Established
2018
Website
Press Contact
Founded in 2018 by second-generation Palestinian American siblings Rana Kamal and Khalid Ansari, Baba’s is an award-winning purveyor of classic Middle Eastern flavors including hummus and pita puffs. Paying homage to their own family experience, the company is a love letter to the siblings’ own baba, or father, who immigrated to the Twin Cities from Jerusalem in the 70s and opened one of Minnesota’s first-ever Middle Eastern restaurants, the longstanding Mediterranean Cruise Café.
After decades of loyal customer praise at the restaurant, Kamal and Ansari launched the Baba’s brand to bring the traditional Arab flavors they grew up with to grocery store shelves. Following the acclaim of their flagship hummus, the Creamy Dreamy Traditional, they’ve since released fun modern flavors such as Sriracha, truffle, roasted red pepper, and za’atar — all of which can be found in Midwest-region retailers like Whole Foods, Hy-Vee, Fresh Thyme, Lunds and Byerlys.
In 2023, the brand unveiled its first-ever national product, the signature Baba’s pita puff, which can be ordered online and shipped nationwide.