Five Seasons TCM

Five Seasons TCM is a POC women-led women-led wellness brand creating educational nutrition content and user-friendly products centered around the principles of Traditional Chinese Medicine (TCM).

Founded by chef Zoey Xinyi Gong, TCM advocate Xuenie Zhang, and acupuncturist and herbalist, Kai Yim, Five Seasons seeks to educate consumers about the benefits of ancient Chinese nutrition and food therapy — leveraging time-honored ingredients and herbs like jujube, goji berry, or chrysanthemum to address imbalances in the body, such as “dampness” and “dryness.”

The brand’s core products include an online body constitution quiz, which evaluates one's body constitution type according to Chinese medicine, as well as easy-to-use herbal tonic bags that can be steeped in teas or used in soups and cooking. The brand’s greater mission is to redefine mindful eating, bring Chinese representation to the booming wellness space, and change the way Westerners perceive Eastern culture.