3 Corporate Gifts That Deliver Results

Surveys and studies show that corporate gifting — whether internal or external — has a multitude of benefits, from upping productivity to engendering loyalty. Here’s how to select the perfect gift.

1. Appreciate Employees with a Special Delivery

Forty percent of respondents to an OGO survey of American employees reported that they put more energy into their work when they are recognized often — and that recognition motivates them more than money! Pair that revelation with a Marketreach finding that receiving mail makes the majority of people feel valued, and you quickly see why delivering thoughtful employee appreciation gifts has a strong return on investment for savvy companies.

A thoughtfully crafted, beautifully packaged gift like the Starter Pack from Nam Coffee — the first Vietnamese craft coffee importer and roaster based in Los Angeles — offers that “wow” experience from the unboxing to the last sip. Each set features a bag of ground or whole bean coffee — try Da Lat for bold, dark roast lovers; District One for folks who seek expertly balanced flavor; and Orange County for a lighter, brighter blend — and a stainless steel phin filter, so the whole team will be ca phe sua da experts in no time.

Why it works: A good gift centers the needs and desires of the receiver, and no one wants to wear a boring company-branded tee.

2. Team-Build Remotely or In-Person

Since experiencing shared success is a great way to strengthen a group’s work product, and because team-building activities offer the best results when folks are in their comfort zone rather than, say, conquering their fear of heights on the company outing ropes course, gathering coworkers for a treat-filled experience is an ideal way to bring teams together!

Remote workers, who can be particularly vulnerable to being overlooked and underappreciated, benefit from team-building events like Kitsby’s interactive, expert-led virtual class featuring baking kits — they’re so cute that folks will have to mute themselves while “squeeee”-ing in delight! Or you can take the whole team to the Kitsby Café in Williamsburg for an in-person experience they won’t soon forget. Either way, Kitsby is a one-stop solution for a gift-worthy team-building experience trusted by leading companies including Microsoft, JPMorganChase, and Crate & Barrel.

Why it works: Remote or in-person, shared experience builds comradery — and sweets help too!

3. Create Loyal Clients

Physical contact and personal ownership results in the endowment effect — a sense of possession that translates to valuing something more highly. In addition, the theory of reciprocity informs us that people reward kind actions, including in gifting and business. This is why corporate gifting of physical items to clients and customers is such a time-honored tradition! And the most traditional of corporate gifts, of course, is alcohol.

But with more and more people reducing or cutting out their alcohol intake, how does a company garner the same celebratory and VIP associations that come with a bottle of fine wine without gifting booze? Premium, non-alcoholic Studio Null Wine. Partnering with award-winning, small and family-run European winemakers and vineyards who emphasize stewardship, Null works with Europe’s top dealcoholization experts to remove alcohol while retaining the body, aroma, and flavor of the original wine. Impress any recipient with a bottle of Solo Garnacha — a single-varietal grown in Spain’s Iberian mountain range — or Sparkling Verdejo — a complex yet delicate example of Rueda, Spain’s signature varietal. Better yet, send both!

Why it works: A riff on a classic corporate-gifting tactic, Null Wines is a forward-thinking way to ring in Q1