Lunar Hard Seltzer was founded in 2019 with the goal of creating the first Asian American hard seltzer brand that sources real fruit from Asia to celebrate the cherished flavors and rich third culture of Asian Americans today. Lunar quickly became much more than a beverage brand, however — Lunar is part of and building upon a movement of Asian American cultural identity, taking ownership of narratives surrounding flavors, collective memories, and cultural pride.

Made to be enjoyed with Asian food and featuring flavors including Japanese yuzu and Korean plum, Lunar’s hard seltzers are just as at home paired with mom’s cooking as during a night out in K-town. Lunar Hard Seltzer has since been named a top six finalist for the Brewbound 2020 Pitch Slam Competition, and the inaugural yuzu flavor broke the Men’s Health 2021 Hard Seltzer Award’s top ten list.